A Ground-Breaking Constellation of Original Experiences
THE FIRST ORIGINAL CONTENT EXPERIENTIAL ENTERTAINMENT STUDIO WITH SOCIAL IMPACT IN OUR DNA.
“Everyone from the Guardian to Forbes agrees this is The Age of Experience. But right now this age is only coming to life through one-off activations. The impact is limited. It is a sea of commercials for brands, social impact and technology.
Experiential is not one thing. It's a constellation of specific physical and digital live moments that come together over time to make narrative change.
The challenge is to orchestrate the live in tandem with particular digital in a way that will reel in your audiences, intrigue your customers, bring back your patrons, and activate your audience. THIS is Experiential.
A cultural age that will take us further into the stars than we can imagine.”
- Mikhael Tara Garver, Executive Director and Experiential Architect
3 Questions: New Grantee 13Exp’s Mikhael Tara Garver on Experiential Storytelling for Social Change
A Pop Culture Collaborative Winter 2018 Grantee, 13Exp is a new experiential social impact entertainment studio, one of the first in a growing field focused on interlocking scalable, digital, and physical content with social impact as a driving force. Experiential narratives tell stories that reflect the reality of what it is to be human in the modern world: that many of us now experience and engage with the world indiscriminately on media platforms, content sources, social channels, and live moments. As the founder of 13Exp, Experiential Architect Mikhael Tara Garver is building a hub network for immersive artists, social impact designers, social justice activists, fan-builders, technologists, and story creators. She spoke with Pop Culture Collaborative Strategy Director Tracy Van Slyke about 13Exp’s origins and what the grant makes possible.
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